True[x] @ Brandweek

Transforming a blank slate into an ownable experience at Adweek's largest industry gathering.

Choura created the talk of AdWeek’s largest industry conference with an executive lounge that personified the brand’s ethos.

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We reinvented a stale hotel room into an executive oasis. Inspired by SoHo House and the brand’s identity hallmarks, we installed precise flooring, full hedge wrapping, and tailored decor to transform the space.

The space helped true[X] executives connect with other industry leaders through impactful demo stations equipped with accessible and sleek custom-fabricated digital storage units.