Less outsourcing means more creative control, budget efficiencies, and a single point of contact from ideation to installation.
“Don’t Be Boring”— it’s a phrase I challenged my teams with years ago and it stuck as a mantra that continues to guide our approach. To us, it means do something of value. Build with purpose. Do what it takes to get it done, and get it done with heart.
15 years later, I continue to lead every day with this mindset — how can we not only gather people to entertain, but to bring change... To elicit action... To move individuals and impact movements.
I’ve been fortunate to lead teams of over 200, work with world-class brands, and share my perspective with respected outlets such as the LA Times and Rolling Stone. But the moments that bring me the most fulfillment are when we get to play a part in something bigger — when our work brings goodness to peoples’ lives.