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People networking in the True [X] BrandWeek lounge

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True [X] @ BrandWeek

Project
True [X] @ BrandWeek
Project type
Brand activation

Project brief

Choura transformed a hotel room into a custom executive lounge for true[X] at BrandWeek in Palm Springs. The scope included fitted flooring, hedge wrapping, decor and furnished spaces for meetings and networking.

Choura’s role

  • Experiential Concepts & Design
  • Custom Fabrication
  • Experience Building
  • Tenting & Structures
Strategy
Modular Build
Design
Strategic

Soho Vibes in Palm Springs

Breathing life into a previously mundane hotel room, we crafted an executive oasis that emulated the elegance and charm of SoHo House. Each detail, from precision-cut flooring to all-encompassing hedge wrapping and bespoke decor, was meticulously considered. The transformation was astounding, turning a once-dreary room into an awe-inspiring, conversation-starting environment.

This dynamic setting, central to BrandWeek, served as a strategic advantage for true[X] executives. It not only provided a visually stunning backdrop but also facilitated vibrant networking opportunities. Industry leaders gathered here, fostering collaborations and initiating dialogues that could shape the industry’s future. This unique fusion of style and functionality echoed true[X]’s commitment to innovation.

True [X] lounge seating and presentation display at BrandWeek

Custom Fabrication

Our high-impact demo stations were a testament to our commitment to functionality and design. Equipped with sleek, custom-fabricated digital storage units, they were not just presentation booths. They transformed into interactive areas for brainstorming sessions, idea exchanges, and riveting discussions.

Choura’s devotion to creating purposeful, experiential spaces sets us apart in the event industry. With our unparalleled attention to detail and dedication to elevating each event’s aesthetic and functional aspects, we can transform any event into a memorable experience.

Whether you’re organizing a conference, exhibition, or business meet, we can help. We don’t just create events; we create experiences that inspire, connect, and resonate with attendees. So, reach out to Choura Events today, and let’s create an environment that not only looks great but also feels perfect. Together, we can design an experience that will not just meet expectations but exceed them, leaving a lasting impression on all attendees.

Custom True [X] demo table and storage at BrandWeek

What are you building next?

Share your dates, location and the spaces you need. We’ll start with the scope of your project.

Project proof

What this project demonstrates

A clear view of the project type, market, and Choura capabilities represented in this build. Use them as a starting point for a related event, hospitality environment, or temporary-space brief.
Project type
Brand activation
Capabilities demonstrated
  • Experiential Concepts & Design
  • Custom Fabrication
  • Experience Building
  • Tenting & Structures