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AMP up the presence for Zound Industries

- Project
- AMP up the presence for Zound Industries
- Project type
- Product & brand experience
Project brief
Zound Industries asked Choura to showcase Adidas, Marshall and Urbanears at CES. The build brought the three partner brands into an event environment with product displays and listening experiences.
Choura’s role
- Experiential Concepts & Design
- Custom Fabrication
- Experience Building
- Tenting & Structures
- Activated
- 3 Brands
- and installations
- 3 Builds
- Environment
- Fully-Custom
In the field
The build, up close
Open a photograph to explore the gallery.Created to Convert
In response, our team at Choura conceptualized three unique installations. Each one was designed to embody the individual aesthetic of the brands and created a captivating platform for their latest products. The task at hand was not just to assemble three separate builds but to breathe life into each. Amplifying their distinct ethos to the conference attendees.
Every detail was critical. We meticulously crafted each component at our Southern California warehouse, where our skilled crew assembled and tested every part of the installations. This rigorous pre-assembly ensured the perfect fit on-site, with each element aligning seamlessly to create three mesmerizing, fully-realized experiences.

From the Warehouse to Vegas
The challenge was not just to assemble these builds on-site, but also to ensure that they could be deconstructed without damage. With the conference’s scale and prestige, we wanted to guarantee that our work didn’t just shine during the event. But also that it left no trace or damage post-event. Our teams collaborated closely with venue management during the breakdown, resulting in a seamless deconstruction that protected all materials and the event site.

Seamless Breakdown
This endeavor was a true testament to our commitment of upholding the brand image and integrity. Even when the spotlight was turned off. The efficient breakdown was a silent yet crucial aspect of our service. Demonstrating our respect for the venues we transform and the materials we utilize.

What are you building next?
Share your dates, location and the spaces you need. We’ll start with the scope of your project.


