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Temporary hospitality structures, furnished terraces and guest spaces at a raceway

Supporting main stage moments

Choura works behind the scenes with leading event producers, agencies, brands, venues, and rights holders to support major live environments across sports, music, entertainment, culture, and hospitality.

  • Formula 1
  • BNP Paribas
  • Pebble Beach
  • Netflix
  • NFL
  • NASCAR
  • U.S. Golf Association
  • Major League Baseball
  • NBA
  • Grand Prix Association of Long Beach
  • Velocity Invitational
  • WeatherTech Raceway Laguna Seca
  • Rennsport Reunion
  • AT&T Pebble Beach Pro-Am
  • Goldenvoice
  • Live Nation
  • AEG
  • Red Rock
  • Relentless Beats
  • Coca-Cola
  • Albuquerque International Balloon Fiesta
  • Pacific Airshow
  • On Location
  • World Surf League

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Our lanes

Four lanes
One standard

Festivals, championships, premieres, and the builds that have to hold for months. The work looks different in each one. The job doesn’t.

Supporting main stage moments

A festival is a city that exists for three days. We build the parts that make it work. The shade over the crowd, the floor under the artist compound, the hospitality decks, the back-of-house that keeps the whole thing fed and moving. We've been doing this in the desert long enough that our crews know which way the wind comes through in April.

From starting line to end zone

Race weeks and championship weekends don't slide. The date is the date, the broadcast window is the broadcast window, and the build has to be done before either one. We work inside those windows. Hospitality suites, media compounds, premium decks, and the flooring that turns a parking lot into a venue by Thursday.

Red carpets covered

Premieres, launches, and brand moments where the environment has to look worthy of the logo on it. Guest-facing means every sightline is a photo, so the finishes get the same attention as the structure. Furniture that matches the creative, details that read on camera, and a build that clears before the first guest walks in.

Dependability in any scenario

Not every build comes down on Monday. Campus expansions, operational compounds, staging facilities, emergency deployments. Infrastructure that has to hold for months and carry real weight while people work under it. Same engineering, same permitting, same crews.

Choura-built hospitality at WeatherTech Raceway Laguna Seca

We work at world class venues

We know the load-in gates, the union rules, and which lot floods. That knowledge doesn’t show up in a bid. It shows up on show day.

The proof is in the work

2 projects in Music

Let's work together

Tell us what you’re building. We’ll come back with real numbers.