One thing that will continue to hold strong is how brands engage their audiences. Brands will continue to provide unique and custom experiences to ignite positive sentiments with their audiences. Brand activation took a hit in the pandemic, but they have proved they couldn’t be held down for long. Soon after, they figured out their own strategies to get back in people’s hands.
Many brands emerged in 2020 and into 2021 with mobile pop-ups and COVID safe experiences. This allowed for the consumer to integrate into the brand journey and provide something many people had been lacking during the height of the pandemic. As COVID cases decrease and the world opens up little by little, it’s important brands think outside the box and step outside their comfort zones as many brand activations will likely hit the scene.
We asked internally and did some of our own research to give you are insight on what will be the big things brands will be doing come 2022.
AR and VR
This trend was already on the increase prior to the pandemic, but we foresee a lot of brands incorporating this into their strategies for 2022. These innovative technologies give consumers an escape from reality into a world the brand creates for them giving the brand a ton of control.
Pop-ups aren’t new. Brands have been utilizing pop-ups as their key marketing strategy for years, but it’s something we don’t see going away any time soon. As the world begins to open more, we’re seeing a lot of vacant buildings and stores making a great infrastructure for a brand activation.
Sponsorships and Live Spectator Events
There’s no doubt, with the return of live events, that sponsorships in the festival and live sports arena will be popular among many brands. Given the sheer amount of impressions you can get and the creativity you can put into your sponsorship, it’s a win-win all around.
As we switched to digital in the pandemic, a lot of brands will continue to stay there or use more of a hybrid approach in their marketing endeavors. The influencer space is something we think will continue to populate brands marketing campaigns as we look at 2022. Whether its fully digital or creating live experiences with influencers, it looks like this won’t be leaving us any time soon.
The pandemic took away live for everyone, but what it brought was a way for brands to continue marketing and providing consumers with a digital touch point to the brands. We envision many events adopting more of this hybrid approach when it comes to events. Whether it be a seminar or conference format, online contest, or a festival creating an online activation, digital is here to stay.
To check out more 2022 trends, visit FinancesOnline.
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