Covid-19 makes company refocus from festivals to hospitals

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Adjusting to a Pandemic: An Event Company’s Turnaround

The COVID-19 pandemic has torn apart a lot of industries in not only the US, but worldwide. One event company decided to take that information. Using it to highlight their strengths within the industry bringing their assets to the medical world.

Choura’s Pre-Pandemic Profile

Ryan Choura and his team are in the business of creating massive pop-up villages and party venues. From building tent structures to providing lounge furniture, decorations, dishes, bars, sound equipment, lighting and even the floors. His event company Choura puts together infrastructure at major events like the Coachella Valley Music and Arts Festival and Stagecoach Country Music Festival in Indio, the Acura Grand Prix of Long Beach, the BNP Paribas Tennis Open in Indian Wells and the X Games.

The Impact of COVID-19 on Events Industry

But all of those gigs have dried up as the the novel coronavirus pandemic has pushed organizers to postpone and cancel large public events to help combat the spread of COVID-19.

Choura’s Agile Response to the Pandemic

So Choura is changing things up, and instead of preparing for concerts, his company is jumping right into the battle against the virus.

From Concerts to Hospitals: Choura’s New Focus

“We started looking at hospitals and those kinds of things and we knew they needed other facilities…when you look at other countries the hospitals couldn’t handle the capacity of what’s going on and so we shifted”. – Ryan Choura, Press Telegram.

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Choura Events: An Experience Company. Building pretty is easy. Building with purpose takes guts. Amongst an industry of order-takers, we don’t fit in. We find out. We’re after the moments that can’t be replicated. The events that transcend walls and transform individuals. To learn more visit us at, call us at (310) 320-6200 or email us at Follow us on Social Media:

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