How Can We Hold Events During COVID?




The Live Events Industry During COVID-19

When the COVID-19 pandemic struck the United States in March, the live events industry was one of the hardest hit. Any event from large music festivals like Coachella, to smaller work conventions were cancelled. Now, 7 months into the global pandemic, certain businesses and industries have begun to open with new restrictions to slow the spread of the virus. The events industry has been slow to make a return, because of the nature of the industry. Large groups of people coming together in a space still seems unachievable in some capacity. However, there are guidelines and protocols that companies in the events industry are beginning to put into place that can make the return of live events a reality.

What guidelines are put in place for events during COVID?

The events industry has taken a close look at CDC guidelines for events and gatherings. Determining how live events can be held again during the COVID-19 pandemic. While mass testing for event attendees is not presently feasible, there are other guidelines that the CDC has recommended that event companies are taking into consideration. Some of these guidelines for employees, staff, and attendees include:

  • Encouraging or enforcing personal prevention practices such as washing hands, wearing a mask, and maintaining a distance of at least 6 feet from those not in your household.
  • Implementing environmental practices such as increased disinfection and cleaning of frequently touched places. Providing symptom checks upon entry, such as taking a person’s temperature, is also helpful. 
  • Educating and informing those attending and working the event of the risks of COVID-19, and what rules are in place to slow the spread of the virus. 

In addition to these guiding principles, companies such as Choura have begun the process of developing their own strict guidelines for the return of live events. One additional precaution that we have developed is the implementation of COVID-19 compliance officers at every live event. These staff members are hired for the purpose of enforcing COVID-19 safety guidelines, ensuring the safety of staff and attendees. This paired with the availability of Rapid tests for staff and attendees could aid in reviving live events. Choura’s sister company, Lifeline Health, have already begun the distribution of FDA approved antigen testing.

The Return of Events During COVID

Large scale events haven’t fully returned, but companies like Choura actively seek safe ways to gather people. COVID-19 events require different guidelines, but they’re possible with precautions. Choura successfully held small events with strict distancing and face covering guidelines. Stay updated on Choura’s progress in bringing back safe live events by visit our website, or following us on social media. Our goal: safe gatherings.


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Choura Events: An Experience Company. Building pretty is easy. Building with purpose takes guts. Amongst an industry of order-takers, we don’t fit in. We find out. We’re after the moments that can’t be replicated. The events that transcend walls and transform individuals. To learn more visit us at, call us at (310) 320-6200 or email us at Follow us on Social Media:

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