AMAZON PRIME VIDEO​

Nationally recognized, Amazon enlisted Choura and team to create a unique activation at the famous Comic-Con event. We took the project on, producing a must-see experiential moment introducing fans to acclaimed Amazon shows by recreating iconic scenes through an immersive build.

10 DAY ​

BUILD ​

CUSTOM ​

STRUCTURE & FLOORING ​

135,000+ ​

FANS ​

1M+ PRESS ​

IMPRESSIONS ​

400k ​

SOCIAL IMPRESSIONS​

FROM THE FLOOR UP

Choura introduced specialized flooring to weather hundreds of thousands of fans. The structure was thoughtfully created to gain ample exposure while still allowing fans to feel that intimate connection with the brand.

 
 

PRIME REAL ESTATE

Positioned on the highly trafficked corner across from the convention center, the build was branded to maximize visibility.

INTEGRATED BUILD

The structure housed digital and augmented interactions, including VR activations that allowed fans to step inside their favorite shows.

 

Build
With US