![Willie Nelson performs at Beachlife Festival](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2048,h_1365/https://www.choura.co/wp-content/uploads/2021/12/Case-Study-2-2-scaled-1-1.jpg)
![Desert Champion Logo](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_668/https://www.choura.co/wp-content/uploads/2020/03/dessertchampion-e1596377496301.png)
BNP PARIBAS OPEN
It’s no small feat to infuse a massive sporting event with the atmosphere of a cultural destination. Yet, this was precisely the challenge Choura triumphantly met at the BNP Paribas Open. The company skillfully combined the excitement of sport with a unique cultural theme, crafting an unforgettable experience for the event’s annual turnout of 500,000 fans.