BNP PARIBAS

For over 7 years, our teams have partnered to deliver the iconic two-week tournament for the largest tennis event in the world. Most recently, we had a new goal put on our team: to attract new audiences and re-engage legacy ticket-holders. To achieve such goals, Choura reimagined key builds with a creative and strategic approach in mind, developing experiential concepts throughout the space.
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17 YEAR

RELATIONSHIP

500,000+

FANS

4 MONTH

ONSITE BUILD​

FROM TOURNAMENT TO DESERT DESTINATION

To maintain the cultural relevance of the event, our team designed cornerstone builds and activations with a consistent theme to tie the 88 acres together and excite new fans.

 
 

CUSTOM-MADE FOR BNP

We looked at every piece individually to inject the goals of Desert Champions in every build – from custom sponsor bars, a reimagined restaurant, and retail village.

ALL HANDS ON DECK

The experience required a full team of production specialists from each key division to build from the ground up — including furniture selections, creative design, structures and engineering, event production, and overall marketing strategy.

 

REACH OUT

 

BUILD
WITH US

BUILD
WITH US

JOIN THE
TEAM

JOIN THE
TEAM

Choura 2023 | info@choura.co | (310) 320-6200

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Build
With US