TRUE [X]

Participating in one of AdWeek’s largest industry gatherings, true[X] tapped the creative brains at Choura to create a space that personified the brand’s ethos and allowed true[X] executives to connect with other industry leaders.

MODULAR BUILD ​

STRATEGY​

STRATEGIC ​

DESIGN​

SPATIAL TRANSFORMATION

We reinvented a stale hotel room into an executive oasis. Inspired by SoHo House and the brand’s identity hallmarks, we installed precise flooring, full hedge wrapping, and tailored decor to transform the space.

 
 

CUSTOM FABRICATION

Impactful demo stations equipped with accessible and sleek custom-fabricated digital storage units paved the way for better connection and networking opportunities.

Build
With US